About the job
ABOUT TIDE
At Tide, we empower SMEs to streamline their operations and save both time and money. We offer not just business accounts and banking services, but a suite of integrated administrative solutions ranging from invoicing to accounting.
Tide is revolutionizing the small business banking sector with a global membership exceeding 1.8 million across the UK, India, Germany, and France.
By leveraging the latest technology, our solutions are crafted specifically for SMEs. With rapid onboarding, low fees, and innovative features, we are committed to making data-driven decisions that align with our mission: helping SMEs save time and resources so they can focus on their passions.
Tide facts:
- Tide serves SMEs in the UK, India, Germany, and France.
- Our membership exceeds 1.8 million, including 800,000 in the UK and 1,000,000 in India, with rapid growth.
- We have successfully raised over $300 million in funding.
- Our team consists of over 2,500 diverse Tideans globally.
- Our offices span Central London, with a technology and member support center in Sofia, Bulgaria, and additional centers in Serbia, Romania, Lithuania, and Hyderabad, alongside offices in Gurugram, New Delhi, Berlin, Paris, and Luxembourg.
ABOUT THE ROLE:
As the CRM Manager for Wealth, you will enhance an existing program that is primed for expansion, focusing on optimization, personalization, and automation. You will spearhead the campaign delivery and planning processes to establish a premier automation and personalization initiative across various marketing channels and interactions, aimed at engaging and nurturing our members' investment portfolios.
Your proven track record in testing and improving KPIs will be crucial. We are a motivated team passionate about the challenges we tackle, valuing collaboration and immediate feedback over prolonged discussions.
Your Responsibilities Will Include:
- Developing the campaign strategy for various Tide Payment products.
- Tracking, analyzing, and presenting Tide Wealth KPIs and campaign performance to the department and stakeholders.
- Creating, executing, and refining campaign workflows.
- Establishing a comprehensive testing and personalization roadmap aligned with the product team.
- Supporting overall team forecasting efforts.
- Managing stakeholder relationships effectively.

