About the job
ABOUT TIDE
Tide is dedicated to empowering small and medium-sized enterprises (SMEs) by streamlining their business operations. We provide not only business accounts and banking services but also a robust suite of administrative solutions, including invoicing and accounting.
We are revolutionizing the small business banking landscape, boasting over 1.8 million members across the UK, India, Germany, and France.
Our innovative technology is specifically designed for SMEs, offering rapid onboarding, minimal fees, and unique features. Our data-driven approach is central to our mission: to help SMEs save both time and money, allowing them to focus on their passions.
Tide facts:
- Available for SMEs in the UK, India, Germany, and France
- Over 1.8 million members: 800,000 in the UK and 1,000,000 in India, with rapid growth
- More than $300 million raised in funding
- A global team of over 2,500 Tideans - we champion diversity!
- Headquartered in Central London, with member support and tech centers in Sofia, Bulgaria, and additional technology hubs located in Serbia, Romania, Lithuania, and India, as well as offices in Gurugram, New Delhi, Berlin, Paris, and Luxembourg.
ABOUT THE TEAM:
This position is part of Tide's Paid Plans CRM team - a dynamic group of marketers fueled by ownership, innovation, and measurable impact.
Our mission is straightforward: to assist our members in saving time and money, enabling them to concentrate on their core activities. We leverage data, creativity, and technology to enhance engagement, retention, and long-term value.
WHAT WE ARE LOOKING FOR:
We are in search of a seasoned CRM professional with a robust background in subscription-based technology companies. You should have a proven track record of crafting and implementing CRM strategies that bolster retention and amplify customer lifetime value.
Your understanding of subscription models, recurring revenue dynamics, and best practices in subscription management will be key. Proficiency with CRM tools and marketing automation platforms, coupled with strong analytical abilities to transform data into actionable insights, is essential.
As the CRM Manager – Subscriptions, your responsibilities will include:
- Leading the design and execution of CRM strategies for subscription products, ensuring alignment with business goals and growth objectives.
- Providing strategic insights to senior CRM team members regarding best practices and new trends.
- Overseeing and mentoring a Senior CRM Executive, promoting a collaborative culture.

