About the job
Join ten-group as a CRM Manager and lead our Customer Relationship Management initiatives across the Americas, EMEA, LAC, and APAC regions. This pivotal role involves collaborating with worldwide stakeholders to enhance our CRM capabilities while providing leadership to team members. You will take ownership of the CRM landscape in the Americas, working closely with a global, cross-functional team to ensure effective planning, management, and execution of CRM strategies.
Your primary objective will be to drive sustainable growth through the optimization of tactical and strategic campaigns, supported by regular performance analysis and insightful communication of findings back to the business.
Key Responsibilities:
- CRM Program Management: Lead the development and execution of a world-class CRM strategy across the customer lifecycle, utilizing Braze as the core platform for personalized and effective customer communications.
- Oversee the delivery and performance of the CRM program throughout the Americas, EMEA, LAC, and APAC regions.
- Establish the strategic direction for the regional CRM agenda, ensuring efficient planning, management, and execution.
- Translate business goals and customer insights into actionable CRM plans and roadmaps.
- Advocate for a customer-centric, value-driven approach to CRM, aligned with industry best practices.
- Act as the primary regional authority and escalation point for all CRM-related activities.
- Lead the planning and execution of significant data, technology, and marketing automation projects to enhance CRM capabilities.
- Conduct CRM performance analysis and reporting across the region, providing clear insights and recommendations to inform strategy and optimization.
- Serve as a Braze subject-matter expert, managing campaign builds, Canvas journeys, segmentation, and orchestration.
- Design and implement multi-channel CRM initiatives utilizing Braze's features to improve relevance and performance.
- Collaborate with technical teams to enhance data feeds, integrations, and event schemas.
- Drive advanced personalization using behavioral, transactional, and preference data.

