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Creative Video Strategist

On-site Full-time

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Experience Level

Experience

Qualifications

Preferred Qualifications:Experience in a fast-paced digital environment. Strong communication and interpersonal skills. Ability to lead cross-functional teams effectively.

About the job

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s premier health and fitness application committed to enhancing female health. With a robust backing of $200M led by General Atlantic, we proudly became the first of our kind to achieve a $1B valuation in 2024 – and our growth trajectory shows no signs of slowing.

Boasting 7M paid subscribers and the highest-rated experience in the App Store’s health category, we have dedicated a decade to building trust at scale. Our next step is developing the future of digital health – AI-driven, privacy-focused, and clinically validated – aimed at empowering our users to better understand their bodies.

The Role

We are on the lookout for a Creative Strategist (Video) to join our paid user acquisition (UA) team. This role demands a blend of strategic insight, creative innovation, and strong leadership to design video UA campaigns that not only capture attention but also inspire action. This position goes beyond mere video editing; it focuses on transforming performance data into innovative creative concepts that deliver impactful results.

You will operate at the intersection of data analysis, psychological insights, and storytelling – evaluating effective strategies, conceptualizing future projects, and guiding teams to bring these ideas to fruition.

 

Your Responsibilities Include:

  • Crafting strategic creative concepts for video campaigns across various social media platforms.
  • Analyzing performance metrics (CTR, CR, ROAS, engagement) to extract insights and identify growth opportunities.
  • Composing precise creative briefs that translate insights into actionable directions for designers, writers, and video editors.
  • Collaborating with UA and growth teams to test hypotheses and scale successful strategies.
  • Reviewing and refining creative iterations to ensure alignment with brand values and business objectives.
  • Identifying patterns, trends, and cultural moments to inform upcoming campaigns.
  • Overseeing the entire creative process from conceptualization to execution and analysis.

 

Your Background

Essential Qualifications:

  • Minimum of 2 years in roles related to performance marketing, creative strategy, or growth marketing (e.g., Creative Strategist, UA Manager, Growth Creative Lead, Marketing Manager).
  • A portfolio showcasing data-driven creative concepts that yielded quantifiable outcomes.
  • In-depth knowledge of paid social creative performance and its dynamics.

About Flo Health Inc.

Flo Health Inc. is a leading digital health platform dedicated to revolutionizing female health. With millions of users and a commitment to innovative, AI-powered solutions, we are positioned at the forefront of the health technology landscape.

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