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Creative Director, Commercial at Hinge Health

Hinge HealthSan Francisco-HQ
On-site Full-time

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Experience Level

Senior Level Manager

Qualifications

QualificationsProven experience as a Creative Director or in a similar creative leadership role within a B2B marketing environment. Exceptional portfolio demonstrating a range of creative projects and successful integrated campaigns. Strong understanding of digital marketing and account-based marketing strategies. Excellent communication and interpersonal skills, with the ability to articulate ideas and inspire others. Experience in healthcare or digital health is a plus. Ability to thrive in a fast-paced, collaborative environment.

About the job

About This Role

Hinge Health is on the lookout for a dynamic Commercial Creative Director to spearhead our creative vision for enterprise initiatives. In this crucial position, you will be the catalyst for how our brand connects with top-tier employers globally. You will navigate the intersection of innovative clinical solutions and genuine human interaction, collaborating with Commercial, Product Marketing, and Sales teams to translate business objectives into impactful integrated campaigns, tailored Account-Based Marketing (ABM) experiences, and engaging brand activations. Your leadership will guide a talented, multidisciplinary team to produce visually striking and commercially viable work, making this a remarkable opportunity to blend creative storytelling with strategic business acumen to redefine the landscape of digital healthcare.

Your Key Achievements

Strategic Creative Leadership

  • Creative Visionary: Develop and execute the creative strategy for all commercial and B2B marketing efforts, ensuring alignment with Hinge Health’s brand ethos and strategic goals.

  • Value Communication: Simplify complex clinical and technical value propositions into relatable, human-centered narratives that appeal to employers, consultants, and benefits leaders.

  • Strategic Collaboration: Build a trusted, strategic relationship with Commercial, Product Marketing, and Sales leaders, translating business needs into high-impact creative concepts for go-to-market launches and market growth.

  • Team Mentorship: Inspire and guide a high-performing team of designers and writers, nurturing a culture of collaboration, innovation, and storytelling excellence.

Campaign Development & Execution

  • Integrated Campaigns: Design and implement multi-channel campaigns (web, digital, social, OOH) that amplify brand presence and drive demand generation.

  • Sales Enablement & ABM: Lead the production of valuable sales materials (presentations, ebooks, videos) and tailored ABM experiences that empower the Enterprise team to engage and convert key prospects.

  • Event Experience: Oversee the comprehensive creative development for commercial events and activations, harmonizing creative content and multimedia to ensure a seamless and captivating attendee experience from promotion through on-site execution.

  • Performance Enhancement: Collaborate with the analytics team to assess campaign effectiveness and optimize performance continuously.

About Hinge Health

Hinge Health is a pioneering digital healthcare company focused on transforming the lives of people with musculoskeletal conditions through innovative technology and personalized care. We are committed to improving health outcomes and enhancing the overall experience for our users by integrating clinical expertise with cutting-edge digital solutions.

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