About the job
About This Role
Hinge Health is on the lookout for a dynamic Commercial Creative Director to spearhead our creative vision for enterprise initiatives. In this crucial position, you will be the catalyst for how our brand connects with top-tier employers globally. You will navigate the intersection of innovative clinical solutions and genuine human interaction, collaborating with Commercial, Product Marketing, and Sales teams to translate business objectives into impactful integrated campaigns, tailored Account-Based Marketing (ABM) experiences, and engaging brand activations. Your leadership will guide a talented, multidisciplinary team to produce visually striking and commercially viable work, making this a remarkable opportunity to blend creative storytelling with strategic business acumen to redefine the landscape of digital healthcare.
Your Key Achievements
Strategic Creative Leadership
Creative Visionary: Develop and execute the creative strategy for all commercial and B2B marketing efforts, ensuring alignment with Hinge Health’s brand ethos and strategic goals.
Value Communication: Simplify complex clinical and technical value propositions into relatable, human-centered narratives that appeal to employers, consultants, and benefits leaders.
Strategic Collaboration: Build a trusted, strategic relationship with Commercial, Product Marketing, and Sales leaders, translating business needs into high-impact creative concepts for go-to-market launches and market growth.
Team Mentorship: Inspire and guide a high-performing team of designers and writers, nurturing a culture of collaboration, innovation, and storytelling excellence.
Campaign Development & Execution
Integrated Campaigns: Design and implement multi-channel campaigns (web, digital, social, OOH) that amplify brand presence and drive demand generation.
Sales Enablement & ABM: Lead the production of valuable sales materials (presentations, ebooks, videos) and tailored ABM experiences that empower the Enterprise team to engage and convert key prospects.
Event Experience: Oversee the comprehensive creative development for commercial events and activations, harmonizing creative content and multimedia to ensure a seamless and captivating attendee experience from promotion through on-site execution.
Performance Enhancement: Collaborate with the analytics team to assess campaign effectiveness and optimize performance continuously.

