About the job
OpenAI’s creative team shapes how artificial intelligence is seen and understood. Working alongside the latest advancements in AI, the group turns complex concepts into stories that resonate with people. Their projects range from large-scale campaigns and product launches to films, always placing human experience at the center. Team members who enjoy building narratives from scratch and exchanging new ideas thrive here.
Role overview
The Creative Copywriter will join OpenAI’s in-house creative team in San Francisco. This position plays a key role in defining and evolving the company’s voice at a pivotal moment. The copywriter works closely with design, product, and communications partners to craft copy for campaigns, launches, and cultural milestones.
This job combines strategic thinking with strong writing skills. The copywriter helps make advanced technology feel accessible and relevant through clear, engaging language. Success in this role means understanding how words shape experience and making technical subjects understandable for a wide audience.
Collaboration is central to the team’s process. OpenAI values curiosity, open dialogue, and kindness. The team encourages sharing and refining ideas together, balancing craft with decisiveness. This role is based in San Francisco, and relocation assistance is available for those moving to the area.
What you will do
- Lead storytelling for brand campaigns, product launches, and integrated creative projects.
- Own narrative direction for major initiatives and creative workstreams.
- Translate OpenAI’s products and features into approachable, emotionally resonant stories.
- Develop concepts for campaigns, launch messaging, frameworks, and story arcs that align with brand strategy.
- Create content for launch events, product pages, social media, CRM, web, onboarding, and lifecycle communications.
- Establish scalable voice systems to maintain consistency across all channels.

