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Creative Brand Art Director

KAYALIDubai, Dubai, United Arab Emirates
On-site Full-time

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Experience Level

Mid to Senior

Qualifications

Key ResponsibilitiesLead the visual strategy for campaigns, product launches, and brand storytelling from inception to execution. Convert creative direction into powerful visual outputs, including mood boards, references, and shot direction. Own the visual identity across all brand outputs, encompassing styling for both products and sets.

About the job

KAYALI, founded by Mona Kattan in 2018, is a fragrance house that blends modern luxury with Middle Eastern heritage. The brand name means "my imagination" in Arabic, highlighting a commitment to creative, layered scents. KAYALI collaborates with leading perfumers and uses high-quality, cruelty-free ingredients to craft fragrances that emphasize artistry and craftsmanship.

The brand’s mission centers on inspiring confidence and self-expression through scent. KAYALI invites people to embrace their individuality, sharing Middle Eastern fragrance rituals and introducing innovative, luxurious perfumes to a global community of fragrance lovers.

Role overview

The Creative Brand Art Director leads visual storytelling for KAYALI. This role shapes bold creative concepts and brings them to life by working closely with the Senior Creative Manager and Creative Director. The Art Director oversees the creative process for brand campaigns, product launches, and narrative content, ensuring that every visual element meets KAYALI’s standards.

Main responsibilities

  • Guide the development and execution of brand campaigns and product launches
  • Collaborate with the Production team on pre-production planning and on-set execution
  • Contribute to set design and prop direction to maintain visual consistency
  • Ensure all creative outputs meet high standards for detail and excellence
  • Apply a strong understanding of production processes to deliver creative ideas with precision and impact

Location

This position is based in Dubai, United Arab Emirates.

About KAYALI

KAYALI is a pioneering fragrance brand founded by Mona Kattan in 2018, dedicated to delivering modern and luxurious fragrance experiences that celebrate Middle Eastern heritage through innovative scent layering.

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