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Conversion Rate Optimization & Marketing Analyst

RehireGuadalajara
On-site Full-time

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About the job

Join Rehire as we partner with a leading firm specializing in strategy, communication, and business development to find a skilled Marketing Analyst focused on Conversion Rate Optimization.

We are seeking a candidate who can transform data into actionable insights, possessing a holistic view of business operations and the ability to integrate marketing, sales, and communication through a data-driven approach.

Key Responsibilities:

  • Optimize the sales funnel by influencing four strategic indicators: new clients, average ticket size, repeat purchases, and recommendations.

  • Analyze acquisition channels, conversion rates, and identify upselling and cross-selling opportunities.

  • Design retention strategies and measure customer satisfaction.

  • Integrate data from CRM, ERP, invoicing, and commercial reports.

  • Create structured, clean, and traceable databases.

  • Develop executive dashboards and commercial projection models.

  • Design A/B tests, formulate hypotheses, and measure actual impact.

  • Translate metrics into strategic adjustments in communication and positioning.

  • Collaborate with creative and sales teams to align narratives and conversion strategies.

Qualifications:

  • Bachelor's degree in Marketing with specialization or solid experience in advanced analytics, e-commerce, commercial intelligence, or digital performance. (Required)

  • Experience in modeling funnels and conversion metrics.

  • Proficiency in Google Analytics, Meta Ads, Looker Studio. (Required)

  • Background in data analysis, Big Data, Data Analytics, or similar fields. (Required)

  • Advanced Excel / Google Sheets skills.

  • Experience with CRM systems and visualization tools such as Data Studio, Power BI, or Tableau. (Preferred)

  • Basic to intermediate knowledge of statistical analysis.

  • Understanding of commercial processes and invoicing.

  • Structured analytical thinking and the ability to convert data into strategic decisions.

  • Attention to detail, methodological approach, and orientation towards results.

About Rehire

Rehire is a dynamic company that partners with specialized firms to enhance their strategy, communication, and business capabilities, striving for excellence in conversion rate optimization and marketing analytics.

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