About the job
At Profound, we empower companies to gain insight and control over how artificial intelligence represents their brand. As a Content Marketing Manager, you will spearhead the development and execution of a comprehensive content strategy that positions Profound as the leading authority in the era of answer engines. You will take charge of our editorial initiatives, transforming complex product information, data, and customer insights into engaging narratives across various formats, including written content, video, and innovative emerging channels.
Your Responsibilities
Craft and implement a dynamic content strategy for Profound, distilling intricate ideas about AI, brand visibility, and marketing technologies into accessible and impactful stories that educate and inspire marketers.
Produce and refine high-quality long-form content, such as e-books, benchmark reports, whitepapers, blogs, customer success stories, and thought leadership articles, establishing Profound as the go-to resource for answer engine optimization.
Generate diverse content across platforms—blog, social media, video, email, and new channels—to enhance awareness, facilitate education, and nurture leads throughout the customer journey.
Create a scalable content repurposing framework that prolongs the relevance of key assets, transforming benchmark reports, webinars, and major campaigns into ongoing streams of derivative content.
Design content series and editorial plans that balance timeless educational materials with timely insights on AI advancements and market trends.
Partner with Product Marketing, Growth, and Communications teams to enhance product launches, events, and campaigns through cohesive narratives and compelling copy.
Utilize analytics and performance data to assess content effectiveness, uncover audience insights, and continuously optimize messaging and content strategy.
Experiment with innovative content formats and answer engine optimization strategies to ensure Profound leads discussions about AI and brand visibility.
Who You Are
A strategic storyteller capable of transforming technical concepts into narratives that resonate with marketers and drive measurable business outcomes.
Proven track record of leading or contributing to content initiatives in SaaS, AI, or marketing technology environments, demonstrating significant impact.
Strong expertise in writing and scripting video content, with a keen editorial eye and commitment to quality.
A deep understanding of how to construct and scale content systems to maximize the lifecycle value of strategic assets.
A collaborative mindset, ready to work in tandem with diverse teams to achieve shared goals.

