About the job
Come and be part of Inter with us!!!
At Inter, we believe that every day is a new opportunity to shape the future through the technology you develop, the connections you foster, and the ideas you exchange. As a Super App, we provide comprehensive digital banking solutions, including investments, credit, insurance, a marketplace, and a variety of everyday services. More than that, we are a dynamic team in continuous evolution.
With this momentum, new opportunities arise. Now it's your chance to experience a smart way to invest in your career. Come join us and be #sanguelaranja!
About the Role and Mission
We are looking for a strategic and creative professional to lead content production and customer relationship management (CRM), focusing on crafting personalized journeys and executing high-impact campaigns.
Your Daily Responsibilities Will Include:
- Mapping and developing comprehensive CRM journeys across various touchpoints.
- Defining triggers and conversion points throughout the journey.
- Continuously optimizing journeys based on performance metrics.
- Implementing advanced segmentation strategies using behavioral, demographic, and transactional data.
- Creating dynamic and personalized content for different personas and stages of the journey.
- Planning and executing integrated multichannel campaigns (email, SMS, push notifications, social media).
- Developing a strategic editorial calendar aligned with business objectives.

