About the job
WHAT YOU’LL DO
Viant Technology Inc. is seeking a dynamic Communications Manager to become an integral part of our high-performing, fast-paced team during a crucial phase of the company’s expansion. This position is pivotal, situated at the crossroads of sophisticated social media strategy, event content development, and executive communication. It demands a professional who can think strategically while also producing polished, high-stakes content.
In today's market landscape, social media serves as a vital channel through which Viant presents itself—not merely as a brand, but through the authentic voices of our executives. As our leadership gains visibility and our presence at significant industry events amplifies, the capacity to narrate our story in real-time with authenticity and impact has never been more critical. This role is central to that mission.
You will join a public relations team that champions social-first storytelling equally as much as traditional media relations. We value how our brand and executives are perceived on platforms like LinkedIn and X as much as we do securing stories in trade publications. We are searching for an individual who recognizes both as essential components of the same narrative craft.
Collaborating closely with the Director of Communications, you will serve as a key resource for executives, enterprise sales leaders, and cross-functional partners throughout the organization. If you aspire to have your work showcased on the largest stages within the advertising industry, this is the opportunity for you.
THE DAY-TO-DAY
Social Media Management
- Lead the strategy and oversee the daily operations of Viant's organic social media channels, fusing strategic insight with hands-on execution to enhance reach, engagement, and measurable business outcomes.
- Formulate platform-specific content strategies and manage a social calendar that ensures a consistent brand voice across all touchpoints—working closely with the Communications Specialist on scheduling, community management, and real-time engagement while utilizing AI-driven tools to optimize publishing frequency and content performance.
- Proactively generate innovative ideas for expanding Viant's social presence, including video-first storytelling formats, influencer and creator-style content, and cutting-edge strategies to connect with leading brands and senior marketers.
- Promote a video-first approach across social channels, identifying opportunities to translate events, announcements, and executive insights into engaging short-form content that resonates on each platform.
- Define and monitor key performance indicators (KPIs), develop reporting frameworks enhanced by AI, and deliver actionable performance insights and optimization recommendations to leadership.

