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Business Development Representative

LaterBoston, MA
On-site Full-time $60K/yr - $60K/yr

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Experience Level

Experience

Qualifications

Qualifications for this role include strong communication skills, a proactive approach to outreach, and a proven track record in sales development or related fields. Candidates should be adept at using data to inform their strategies and possess the ability to work collaboratively within a team environment. A background in marketing, sales, or a related field is preferred.

About the job

Later is the world's leading influencer marketing platform, designed to empower brands in crafting unforgettable campaigns. By leveraging genuine creator relationships, reliable insights, and expert advice, Later eliminates uncertainty from a key area of marketing investment.

With its advanced, AI-driven platform and over a decade of proprietary data—including billions of social interactions and more than $2.4 billion in verified influencer-driven purchases—Later equips teams with the knowledge needed to succeed before they even launch.

By merging trusted analytics with professional guidance, Later simplifies the influencer marketing process, allowing brands to select the ideal creators, manage comprehensive campaigns, and achieve significant growth in awareness, engagement, and revenue. Renowned brands such as Nike, Wayfair, Unilever, and Southwest Airlines trust Later to combine creativity with performance, resulting in campaigns that not only look impressive but also deliver measurable outcomes. Discover more at later.com.

About This Role

This newly created position focuses on business development within the Mid-Market and Enterprise sectors.

The main goal of this role is to generate a qualified sales pipeline by scheduling high-quality meetings with marketing and growth decision-makers at optimal brands.

You will be responsible for a defined territory of target accounts, with the opportunity to explore open accounts and create new opportunities through highly personalized outreach methods—this includes tailored emails, customized LinkedIn interactions, and confident cold calling. Creative and insightful outreach is highly encouraged.

This position is not focused on high-volume, script-based prospecting. Our Business Development Representatives function as early-stage strategic sales professionals—identifying brands that are actively engaged in influencer marketing and creator commerce, recognizing opportunities for scaling or performance enhancement, and initiating conversations through relevant, data-informed communication.

You will collaborate closely with Sales Directors and the broader Go-To-Market (GTM) organization to identify opportunities that align with Later's influencer campaign and creator commerce framework, which encompasses managed campaigns, annual programs, and performance-driven solutions.

This position reports directly to the Director of Business Development and is part of the Sales organization.

What You’ll Be Doing

Strategy & Territory Ownership

  • Develop and implement a targeted outbound strategy within a specified Mid-Market or Enterprise territory.
  • Engage with an average of two Sales Directors, preparing account notes for effective weekly meetings.

About Later

Later is a cutting-edge influencer marketing platform that merges technology with human insight, enabling brands to confidently execute impactful campaigns. With a commitment to innovation and excellence, Later stands at the forefront of the influencer marketing landscape.

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