About the job
Later is the world's leading influencer marketing platform, designed to empower brands in crafting unforgettable campaigns. By leveraging genuine creator relationships, reliable insights, and expert advice, Later eliminates uncertainty from a key area of marketing investment.
With its advanced, AI-driven platform and over a decade of proprietary data—including billions of social interactions and more than $2.4 billion in verified influencer-driven purchases—Later equips teams with the knowledge needed to succeed before they even launch.
By merging trusted analytics with professional guidance, Later simplifies the influencer marketing process, allowing brands to select the ideal creators, manage comprehensive campaigns, and achieve significant growth in awareness, engagement, and revenue. Renowned brands such as Nike, Wayfair, Unilever, and Southwest Airlines trust Later to combine creativity with performance, resulting in campaigns that not only look impressive but also deliver measurable outcomes. Discover more at later.com.
About This Role
This newly created position focuses on business development within the Mid-Market and Enterprise sectors.
The main goal of this role is to generate a qualified sales pipeline by scheduling high-quality meetings with marketing and growth decision-makers at optimal brands.
You will be responsible for a defined territory of target accounts, with the opportunity to explore open accounts and create new opportunities through highly personalized outreach methods—this includes tailored emails, customized LinkedIn interactions, and confident cold calling. Creative and insightful outreach is highly encouraged.
This position is not focused on high-volume, script-based prospecting. Our Business Development Representatives function as early-stage strategic sales professionals—identifying brands that are actively engaged in influencer marketing and creator commerce, recognizing opportunities for scaling or performance enhancement, and initiating conversations through relevant, data-informed communication.
You will collaborate closely with Sales Directors and the broader Go-To-Market (GTM) organization to identify opportunities that align with Later's influencer campaign and creator commerce framework, which encompasses managed campaigns, annual programs, and performance-driven solutions.
This position reports directly to the Director of Business Development and is part of the Sales organization.
What You’ll Be Doing
Strategy & Territory Ownership
- Develop and implement a targeted outbound strategy within a specified Mid-Market or Enterprise territory.
- Engage with an average of two Sales Directors, preparing account notes for effective weekly meetings.

