About the job
carwow is working to transform car transactions by combining technology, media, and automotive expertise. The company began as a review site and now helps over 10 million customers each year, with £3 billion in vehicle purchases and £1.8 billion in vehicles listed for sale in the past year. In 2024, carwow expanded its reach by acquiring Autovia, publisher of Auto Express and evo, doubling its audience. Today, carwow’s brands reach more than 350 million users annually and generate over 1.1 billion YouTube views, shaping car buying decisions across Europe.
The Business Development Representative position is part of the GYC (Get Your Car) Advertising team. This commercial group drives growth in carwow’s Used and New Car Advertising business. The team operates with a startup mindset: small, agile, and focused on evolving products and processes with minimal barriers.
- New Car Advertising: An established, high-performing product with strong market fit and limited competition.
- Used Car Advertising: A newer, fast-evolving area that is still being validated and faces more competition.
Role overview
This Business Development Representative role in London centers on building the foundation for carwow’s Used Car Advertising business. The main focus is on generating a strong outbound pipeline, developing strategies for dealer outreach, and helping to establish early performance benchmarks.
Main focus
The primary responsibility is to create a qualified pipeline through cold outbound outreach, especially for Used Car Advertising. This role does not involve closing sales or handling warm leads. Success depends on discipline, resilience, and a willingness to learn in a results-driven setting.
Key responsibilities
- Make cold calls and send messages to independent dealers and retail groups
- Start relevant commercial conversations about Used Car Advertising

