About the job
The Business Development Representative (BDR) at AvidXchange plays a crucial role in developing and implementing account-based go-to-market strategies in the dynamic Automated Accounts Payable solutions sector. As the initial point of contact for prospective clients, the BDR is tasked with numerous key responsibilities, including researching target accounts, identifying key individuals within those accounts, and assessing the specific needs of their buying groups related to the Accounts Payable function in the mid-market segment.
BDRs are assigned to specific industry verticals and work in tandem with Marketing Campaign Managers and other internal teams to drive demand through proactive outbound teleprospecting. They also play a vital role in qualifying and nurturing inbound leads from their assigned accounts.
Key Responsibilities:
- Conduct high-volume prospecting through phone, email, and social media to generate qualified leads.
- Develop expertise in AvidXchange’s Automated AP solutions to effectively communicate their value to potential clients.
- Perform online research to understand the organizational structure and key needs of target accounts, leveraging insights to create tailored messaging for outreach.
- Identify new key contacts within target buying centers that are not currently in the salesforce automation (SFA) system or marketing automation platform (MAP).
- Qualify leads generated from marketing campaigns into viable sales opportunities.
- Establish rapport with prospects, including C-Suite executives, to understand their needs and suggest appropriate solutions.
- Collaborate closely with internal stakeholders, including Marketing and Sales teams, to enhance prospecting efforts.
- Schedule product demonstrations for assigned Account Executives or Managers.
- Meet or exceed monthly sales goals and key performance indicators (KPIs).
- Proactively seek new business opportunities to expand the sales pipeline within assigned verticals.

