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Brand Voice and Copy Lead

PropelBrooklyn or US Remote
Remote Full-time $150K/yr - $160K/yr

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Experience Level

Mid to Senior

Qualifications

Requirements6–10 years of experience in copywriting, brand storytelling, or creative writing, ideally within consumer tech companies or a mix of startup and agency environments. A robust portfolio showcasing strong conceptual thinking, campaigns, headlines, scripts, and comprehensive storytelling. Ability to set creative direction while being hands-on in execution. Proficient in collaboration with diverse teams to ensure a unified brand message. Exceptional editing and quality assurance skills. Passionate about creating impactful narratives that resonate with audiences.

About the job

About Us

At Propel, we are driven by our mission to enhance the social safety net through innovative technology. Our dedicated team of around 100 'Propellers' is committed to fostering a future where every American has access to the resources and tools necessary to thrive.

The Role

The Brand and Creative team at Propel is at a transformative juncture. We have established a people-first brand strategy and achieved initial creative successes, but we are in the process of creating a cohesive, emotionally engaging brand experience across all platforms. This position offers a unique opportunity to influence the voice of a mission-oriented tech company, positively impacting over 5 million low-income Americans by ensuring they feel recognized, valued, and supported.

We are seeking a Brand Voice and Copy Lead to elevate Propel’s voice and enhance our creative initiatives. Reporting to the Director of Brand and Creative, you will be her main writing collaborator. You will partner with design, marketing, product, and growth teams to create a unified brand presence, transforming it into a sustainable, compounding asset for the organization.

This role will also be pivotal in mastering the integration of AI efficiency with authentic human storytelling, determining the appropriate balance between human and AI contributions to writing.

What You’ll Do

  • Lead the revitalization of Propel’s voice and tone guidelines, establishing a modern, emotionally resonant voice aligned with our people-first approach.
  • Develop and train Propel’s internal language model on the updated voice guidelines.
  • Create resources, templates, and training materials to facilitate the adoption of the voice across cross-functional teams.
  • Oversee core creative copywriting for brand, marketing, growth, design, and product, including advertisements, campaigns, scripts, landing pages, social media content, and website copy.
  • Collaborate closely with brand, product, growth, lifecycle, and customer experience teams to ensure cohesive storytelling throughout the customer journey.
  • Transform concepts from inception to execution by providing structure, clarity, and refinement.
  • Edit and QA copy across teams to guarantee quality and brand alignment.
  • Develop timeless creative ideas for social media and ongoing brand storytelling.

About Propel

Propel is a forward-thinking technology company focused on enhancing the social safety net for low-income Americans. Our team is dedicated to creating solutions that empower individuals with the resources necessary to thrive, fostering a supportive environment for all.

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