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B2B Marketing Manager - Korean & Mandarin Speaker (Seoul/Shanghai)

On-site Full-time

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Experience Level

Manager

Qualifications

Key Responsibilities Content & Campaign Development Design and implement go-to-market messaging and integrated marketing campaigns tailored to clients in Financial Services, Corporates, and Professional Services. Develop and adapt content for various platforms including emails, case studies, websites, social media, and sales materials. Produce and curate content for both live and virtual events, such as roundtables, panels, and thought leadership sessions. Collaborate with internal stakeholders to assess client needs and industry trends, shaping effective marketing strategies. Marketing Planning & Execution Direct the strategic planning and execution of marketing programs across Greater China and South Korea. Oversee program production timelines and logistics in partnership with operations and business units. Guarantee an exceptional user experience through engaging brand representation and service adoption. Digital Marketing & Analytics Manage digital content production, focusing on SEO optimization, paid search, and social media initiatives. Track and analyze marketing performance metrics (email, website, SEO, etc.) to refine campaigns. Maintain and update regional websites and social media channels. Stakeholder Collaboration Collaborate across functions with business units, central marketing, network operations, and external vendors to execute impactful marketing initiatives. Assist in internal reporting and marketing performance presentations.

About the job

Gerson Lehrman Group (GLG) is on the lookout for a talented and seasoned B2B marketing professional to spearhead integrated marketing and event content initiatives across Greater China and South Korea. This pivotal role merges strategic content creation, digital marketing, and event programming to enhance client engagement, elevate brand visibility, and foster lead generation across crucial markets.

The ideal candidate will be a bilingual marketing expert fluent in Mandarin and Korean, possessing a robust editorial background, digital marketing knowledge, and a fervor for crafting impactful client experiences. This position necessitates close collaboration with teams in business development, client solutions, and global marketing.

About Gerson Lehrman Group

Gerson Lehrman Group (GLG) is a leading platform for professional learning, connecting businesses with expert insights and resources to drive decision-making and strategic growth.

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