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Associate Vice President of Value Management

On-site Full-time

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Experience Level

Experience

Qualifications

Minimum Qualifications:Bachelor’s or master’s degree in Business, Economics, Finance, or related fields. Minimum Experience:At least 7 years of experience in banking or consulting, focusing on commercial strategy, go-to-market approaches, value management, or performance optimization. Demonstrated experience leading digital transformation or campaign-driven growth initiatives. Proven track record of delivering measurable commercial improvements within complex, matrixed organizations. Exceptional stakeholder management and communication skills. Strong analytical and structured problem-solving abilities, with a comfort in collaborating with data teams. Understanding of banking industry dynamics, digital channels, and customer value drivers.

About the job

As the Associate Vice President of Value Management at RAK Bank, you will spearhead initiatives that drive measurable commercial outcomes across both campaign and non-campaign activities. Your role will integrate strategic foresight, analytical prowess, and executional excellence to identify, prioritize, and implement projects aimed at enhancing customer value, optimizing marketing investments, and elevating overall business profitability.

  • Value & Performance Optimization:
    • Develop and implement a robust value creation framework to evaluate the impact of various initiatives on the scorecard.
    • Collaborate with product, marketing, and analytics teams to pinpoint opportunities for revenue growth, cost efficiency, customer experience enhancement, and regulatory adherence.
    • Assist in constructing business cases for investments in customer propositions, digital initiatives, and marketing programs, ensuring alignment with measurable KPIs.
    • Monitor performance against budget through structured review methodologies.
    • Identify commercial impact levers beyond traditional marketing campaigns.
    • Lead pilot programs to test innovative propositions and channel engagement strategies.
    • Work in partnership with cross-functional teams to operationalize value creation initiatives.
  • Campaign Strategy & Performance:
    • Translate strategic goals into actionable campaign plans that yield measurable results.
    • Establish and communicate success metrics, A/B testing frameworks, and post-campaign evaluation processes.
    • Conduct commercial reviews of marketing and engagement activities to discover incremental value and refine future spending.
    • Collaborate with cross-channel teams to enhance conversion rates and minimize acquisition and servicing costs.
  • Strategic Responsibilities:
    • Act as an analytics partner to business leaders regarding commercial strategy and performance management.
    • Foster a culture of accountability for value by embedding commercial thinking throughout the organization.

About RAK Bank

RAK Bank is a leading financial institution dedicated to delivering exceptional banking solutions. As the Associate Vice President of Value Management, you will play a crucial role in shaping the bank's strategic direction and ensuring that our initiatives resonate with our customers while driving profitability.

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