company

Associate Product Marketing Manager

Videa.aiNYC/Boston/Remote
Remote Full-time $80K/yr - $120K/yr

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Experience Level

Experience

Qualifications

Ideal candidates will possess a strong background in marketing, particularly in product marketing. Familiarity with AI technologies and the dental industry is a plus. Excellent communication skills, both written and verbal, are essential. You should have a strong analytical mindset, the ability to work collaboratively in a team environment, and a passion for making a difference in healthcare.

About the job

Transforming Dentistry with AI

At Videa, we empower dental professionals to provide enhanced care to millions through artificial intelligence.

Oral health is integral to overall health. Dentists serve as guardians of community wellness. We develop innovative technology that enriches the clinical experience and promotes proactive dental care as a standard practice.

Every day, thousands of dental practitioners count on Videa. Your contributions will have a direct impact on real-world practices, improving patient outcomes. If you are eager to create something impactful, continue reading.

About the Role

We are seeking an enthusiastic Associate Product Marketing Manager who is passionate about creating and delivering meaningful projects.

In this pivotal role, you will be responsible for shaping messaging, content, and enablement throughout the entire customer journey. Your goal is to refine our positioning for key audiences while crafting content that drives sales pipeline, accelerates deals, and ensures customers derive lasting value from our products. You will serve as the bridge connecting product development, sales, customer success, and marketing teams, measuring your success by the tangible impact you create.

This position is not for maintaining the status quo; it is a builder's role. You will collaborate with engineers, clinicians, operators, and AI experts to address real-world challenges faced by dental teams. Expect to innovate, run experiments, and create playbooks that evolve over time.

Key Responsibilities

  • Refine our core messaging for key buyers and segments, transforming strategic insights into concise narratives that equip sales and marketing with effective tools for generating leads and closing deals.

  • Manage content and campaigns from ideation to execution, focusing on generating assets that drive leads from initial contact to closing, while iterating rapidly based on feedback.

  • Lead messaging and content initiatives for our SMB go-to-market strategy, conducting experiments to discover what resonates, and iterating swiftly to promote self-serve discovery while minimizing reliance on high-touch sales cycles.

  • Ensure consistent communication of product updates and releases to keep prospects and customers informed, highlight value, and alleviate the team's reactive workload.

  • Collaborate across departments to transform customer challenges into seamless solutions, committing to continuous improvement rather than waiting for perfection.

  • Develop content for feature adoption, upselling strategies, and customer education that supports ongoing engagement and success.

About Videa.ai

Videa.ai is dedicated to revolutionizing dental care through advanced technology, enabling clinicians to provide superior care and improve patient outcomes. Our innovative AI solutions are designed to enhance the dental experience for both professionals and patients alike.

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