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Associate Director of Paid Search

GALE PartnersBengaluru, India
On-site Full-time

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Experience Level

Senior Level Manager

Qualifications

10+ years of experience in Search Engine Marketing (SEM) with a focus on direct response campaigns (CPA, ROI, ROAS). Expertise in Google Ads, Bing Ads, SearchAds360 (DoubleClick), and similar platforms. Advanced analytical skills, capable of interpreting raw data to make strategic recommendations. Strong command of keyword analysis, campaign structure, SEM strategy, and ad copywriting. Exceptional proficiency in Excel and excellent communication skills, both verbal and written. Proven ability to mentor and manage individuals across varying experience levels.

About the job

About Us

GALE Partners is a dynamic creative media consultancy that seamlessly integrates business insights into impactful brand storytelling across diverse channels. Leveraging our extensive expertise in business strategy, media, CRM, addressable and integrated brand communications, performance marketing, and cutting-edge technology, we design marketing systems and communications that propel business growth. Our proven track record delivers outstanding results for partners in automotive, quick service restaurants (QSR), retail, gaming, entertainment, telecommunications, and more. Established in 2014, GALE has expanded its footprint with offices in New York, Singapore, Toronto, Austin, Los Angeles, Denver, Kansas City, London, Bengaluru, and Detroit.

Notable Brands We Collaborate With: Chipotle, Hard Rock, Got Milk, Pella, H&R Block, BMO, Goldman Sachs, Santander, Burt’s Bees, NBA, and Hertz. If you are passionate about building excellence, driven by innovation, and committed to your craft, GALE is the ideal place for you.

What Your Role Entails

As the Associate Director of Paid Search at GALE Partners, you will spearhead the execution of search campaigns while playing a pivotal role in shaping strategic approaches for these initiatives. Your responsibilities will include:
  • Executing and optimizing paid search campaigns across platforms like Google and Bing, while providing actionable insights for Search Engine Marketing (SEM).
  • Setting and managing expectations for clients and internal teams, and overseeing a subset of the Search team across multiple clients.
  • Establishing and refining processes for creating, implementing, tracking, analyzing, and optimizing campaigns.
  • Mentoring junior team members to ensure the delivery of high-quality, efficient campaigns while fostering their professional development.
  • Maintaining strong relationships with key search engine representatives to ensure smooth campaign launches and ongoing performance improvements.
  • Leveraging your digital marketing expertise to develop thought leadership pieces on trending topics that enhance agency visibility in the marketplace.

Who You Are

We are looking for an individual with:
  • A minimum of 10 years of experience in Search Engine Marketing (SEM) focused on direct response campaigns (CPA, ROI, ROAS).
  • Proficiency with Google Ads, Bing Ads, SearchAds360 (DoubleClick) and other relevant tools.
  • Strong analytical skills with the ability to interpret raw data, draw conclusions, and create actionable recommendations.
  • Advanced capabilities in keyword analysis, campaign structuring, SEM strategy, and ad copywriting.
  • Exceptional Excel skills and excellent verbal and written communication abilities, allowing you to convey complex data clearly.
  • Experience in training and managing team members at various levels from entry-level to managerial positions.

About GALE Partners

GALE Partners is a creative media consultancy that fuses business insights with brand storytelling to deliver exceptional marketing strategies. Our focus spans various industries, including automotive, retail, and entertainment, showcasing our broad expertise. Founded in 2014, GALE has established a global presence with offices in major cities across North America, Asia, and Europe.

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