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Assistant Manager - Digital Marketing (Kannada)

jiostarBengaluru
On-site Full-time

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Experience Level

Manager

Qualifications

Qualifications: Proven experience in digital marketing, preferably within the media or entertainment industry. Strong understanding of regional markets and audience engagement strategies. Excellent communication and interpersonal skills, with the ability to work collaboratively across teams. Ability to manage multiple projects, ensuring timely delivery and alignment with marketing objectives. Proficiency in digital marketing tools and analytics platforms. Fluent in Kannada and English, with strong writing skills in both languages.

About the job

Job Summary:
 
The Assistant Manager for Digital Marketing (Kannada) plays a pivotal role in our dynamic Marketing team at jiostar, bridging the gap between Marketing and Creative departments to ensure flawless execution of campaigns. This position is responsible for defining show positioning, establishing marketing objectives, and converting strategic direction into succinct creative briefs. The role involves overseeing creative alignment with the target audience, managing timelines, and ensuring messaging consistency across various media platforms.
 
About the Team:
 
Our digital marketing team is dedicated to enhancing viewer engagement and elevating the JHS & Kannada channel brand across diverse platforms. This team is instrumental in crafting and executing marketing initiatives, including campaigns for show launches, brand collaborations, and audience outreach. Close collaboration with programming, creative communications, and digital marketing teams is essential to maintain consistent messaging and maximize reach. By focusing on regional markets and audience preferences, the team develops targeted promotions, strategic media planning, and on-ground activation efforts that significantly increase the channel's visibility. Their work ensures a robust brand presence and cultivates audience loyalty in a competitive landscape.

About jiostar

jiostar is a leading provider of high-quality content, delivering engaging experiences to millions of customers across various devices. Our commitment to innovation and excellence drives our marketing efforts, ensuring that we remain at the forefront of the industry.

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