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APAC Channel Marketing Manager

FormlabsSingapore
On-site Full-time

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Experience Level

Manager

Qualifications

Candidate Profile:Minimum of 5 years of experience in regional marketing for a global B2B product company. Proficient in various marketing disciplines including content creation, brand management, channel marketing strategies, and demand generation. Fluent in English is mandatory; proficiency in Chinese, Korean, or Japanese is advantageous. Experience with tools such as Google/Baidu Analytics, Website CMS, Salesforce/CRM, and Marketing Automation. Strong analytical skills with the ability to identify trends, opportunities, and challenges to make data-driven decisions. Creative thinker who excels at out-of-the-box solutions. Results-oriented and dedicated to achieving targets. A collaborative team player.

About the job

Join the revolution in the 3D printing industry by becoming part of Formlabs, a leader in innovative professional 3D printing technology. We are seeking a dynamic and experienced APAC Channel Marketing Manager to spearhead our marketing strategies throughout the Asia-Pacific region. This role involves enhancing the visibility of Formlabs printers among designers, engineers, researchers, manufacturers, and artists globally. If you have a strong entrepreneurial spirit and a deep understanding of sales and marketing strategies, we encourage you to apply.

This position is located at our office in Singapore.

Key Responsibilities:

  • Craft comprehensive marketing strategies that align Formlabs' initiatives with our Channel Partners in sectors such as manufacturing, dental, and medical.
  • Lead regional public relations and brand positioning efforts to maintain Formlabs' reputation as a market leader in professional 3D printing.
  • Work collaboratively with global product marketing, content, and translation teams to produce engaging content tailored for our customers and partners.
  • Develop and execute regional channel programs, equipping channel partners with impactful marketing materials.
  • Engage with customers to gather insights on their usage of Formlabs printers and develop narrative case studies illustrating customer success across various industries.
  • Establish and monitor key performance indicators (KPIs) and objectives and key results (OKRs) related to channel performance, web traffic, user engagement, and other metrics.
  • Oversee the APAC marketing team and contribute to the APAC leadership team.

About Formlabs

Formlabs is a pioneering company that is reshaping the landscape of 3D printing technology. With a mission to empower professionals across various industries, we are committed to delivering state-of-the-art 3D printers that enhance design, engineering, and manufacturing processes. Join us in our quest to provide innovative solutions to our customers worldwide.

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