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Account Director, Programmatic

WPP MediaLondon, United KingdomNew
On-site Full-time

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Experience Level

Senior Level Manager

Qualifications

Key Responsibilities:Lead and mentor the programmatic team, ensuring best practices are followed. Oversee campaign planning, execution, and optimization processes. Deliver detailed campaign performance reports to clients. Work collaboratively with cross-functional teams to enhance client satisfaction and outcomes. Qualifications:Proven experience in programmatic media buying and campaign management. Strong analytical skills with the ability to interpret data and generate actionable insights. Excellent communication and leadership skills. Ability to manage multiple projects simultaneously in a fast-paced environment.

About the job

WPP Media is the AI-driven media arm of WPP, supporting well-known brands with data, technology, and creative personalization at scale. Through the WPP Open platform and Open Intelligence, clients receive clear insights into their media investments.

Wavemaker, part of WPP Media, helps clients transform how consumers make decisions by combining media, content, and technology. The team works with brands ready to challenge the status quo and achieve stronger results together.

Role overview

The Programmatic Account Director leads a team of managers and executives based in both Delhi and the UK. This role oversees the full lifecycle of programmatic campaigns, from channel planning and setup to ongoing optimization and reporting. The director ensures all work meets Wavemaker’s standards and delivers clear, actionable results to clients.

Clients in this portfolio range from brands focused on driving uplift to those aiming for quality web traffic and direct sales. The director manages programmatic media activities across multiple buying routes, working closely with the Digital Planning team and direct reports to achieve strong campaign outcomes.

The team

Over 20 professionals make up the programmatic group, managing a varied client list that includes Audible, Danone, Paramount, and Nationwide. Recent new business wins have created opportunities to further grow the self-serve programmatic practice.

Requirements

  • Experience leading teams in programmatic media, ideally across multiple locations
  • Strong understanding of campaign planning, setup, optimization, and reporting
  • Ability to collaborate with cross-functional teams and deliver results for a diverse client base

To learn more, visit wppmedia.com.

About WPP Media

WPP Media is an innovative media operating unit of WPP, blending AI technology with media expertise to deliver personalized marketing solutions at scale. We are committed to driving growth for clients through strategic insights and a collaborative approach.

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